About
Built for the spaces between markets.
Haus of East was founded on a simple observation: the most interesting brands in beauty and lifestyle are often the ones trying to cross borders — and the ones most likely to get it wrong without the right guidance.
Why we exist.
We started Haus of East because we saw a gap. Global brands entering new markets were relying on generalist agencies that didn't understand the nuance of beauty and lifestyle. Local brands trying to grow internationally were doing it without the relationships or strategic framework to succeed.
We built something different: a boutique consultancy with deep roots in four distinct markets — Dubai, Beirut, Zanzibar, and Berlin — and a singular focus on the beauty, grooming, and lifestyle category. We're not trying to be everything to everyone. We're trying to be exactly right for the brands that need what we offer.
Our work is quiet by design. We don't chase press for ourselves. We let the brands we work with speak for us.
How we work
Considered over fast
We take on fewer clients so we can do better work. Every engagement gets our full attention.
Local knowledge, global thinking
We live and work in the markets we serve. Our understanding is earned, not researched.
Category depth
Beauty, grooming, and lifestyle is all we do. That focus makes us better at it.
Long-term relationships
We measure success in years, not campaigns. Our best client relationships have lasted the life of the brand.
Four cities. One approach.
Dubai
The Gulf's most dynamic retail and media market. We've been here since the beginning, with relationships across luxury retail, regional press, and the city's growing independent beauty scene.
Beirut
A city with an outsized influence on regional taste. Despite everything, Beirut's creative and media community remains one of the most sophisticated in the Arab world.
Zanzibar
An emerging market with a distinct identity — coastal, considered, and increasingly on the radar of global lifestyle brands looking for something different.
Berlin
Europe's most culturally fluid city. Our Berlin presence connects brands to the continent's most influential independent retail, press, and creative networks.