Selected work.

A Scandinavian skincare brand with strong European credentials but no Middle East presence. We mapped the competitive landscape, identified the right retail partners, and built a launch PR strategy that positioned the brand as a considered alternative to the category's dominant players.

• Secured placement in three premium Dubai retailers within six months of launch
• Twelve editorial placements in regional beauty press in the first quarter
• Brand awareness established ahead of broader GCC rollout

A Middle Eastern grooming brand with a loyal regional following wanted to establish a presence in Europe. Berlin was the right entry point — culturally aligned, with an independent retail scene that rewards authenticity. We made the introductions and built the content strategy to support the launch.

• Distribution secured with four independent Berlin retailers
• Brand featured in two major German lifestyle publications
• Social content strategy developed for European audience

A coastal wellness brand saw Zanzibar as a natural fit — the market's growing luxury hospitality sector aligned perfectly with the brand's positioning. We built the market entry strategy, managed press relations, and facilitated the hotel and resort partnerships that gave the brand immediate distribution and visibility.

• Partnerships established with five luxury resort properties
• Brand featured in international travel and lifestyle press
• Foundation laid for broader East Africa expansion