Portfolio

Selected work.

From brand strategy to launch day and beyond, a look at the design, PR, and growth work we've done across beauty, wellness, and lifestyle. Client names shared on request. A selection of market-entry and growth projects across beauty, wellness, and lifestyle. Client names are shared on request.

01Design · Retail
Dubai2026

Translating Kyza into retail through stand design

Kyza needed a physical retail presence that matched its brand identity. We designed and built a full end-cap display for Ulta Beauty, incorporating branded imagery, product presentation, and campaign messaging, alongside ongoing content and community management.

  • Designed and delivered a full branded end-cap display for Ulta Beauty
  • Delivered ongoing campaings and content
  • Produced a multi-week teaser campaign and coordinated collaborations and activations
Heritage beauty brand editorial
Perfume bottle close up warm gold
Kyza inner wellness retail display at Ulta Beauty
02Strategy · Content · Campaign
Dubai2026

An electrolyte brand builds cultural relevance through campaign storytelling

Kyza needed ongoing marketing support to stay culturally relevant and drive product launches. We led social media campaigns, content production, and brand collaborations

  • Coordinated brand collaborations and community activations to build cultural relevance
  • Delivered ongoing campaings and content
  • Produced a multi-week teaser campaign and coordinated collaborations and activations
Men grooming products minimal editorial
Grooming beard oil bottle close up
03Brand Partnership · Beauty · Experiential
Dubai2026

Launching Fenty Skin’s Slushie Mask with Flash Facial

Flash Facial partnered with Fenty Skin on a branded beauty activation designed to bring the product experience to life through express facial treatments, custom touchpoints and in-store engagement. The collaboration combined skincare, experiential marketing and social content, creating a seamless brand moment that felt both premium and highly shareable.

  • Branded Face Cards and event collateral
  • Fenty Skin Slushie Mask integration
  • Sephora gift-with-purchase activation and social content support
Coastal wellness resort Zanzibar
Wellness spa oil bottle with tropical leaves
04PR · Wellness · Launch
Dubai2025-2026

A first-of-its-kind concept earns its place in Dubai's wellness scene

Crystalline Equine launched as Dubai's first equine wellness centre — a niche concept with no local precedent. We led the brand kit and identity, marketing, and launch event, and drove PR through our media relationships, securing launch coverage across two major regional outlets and positioning the brand within the city's fast-growing wellness conversation.

  • Secured feature placement in TimeOut, Cosmopolitan, FACT Magazine and Soigne as Dubai's first equine wellness centre
  • Secured feature placement in Khaleej Times' wellness/lifestyle section
  • Positioned the brand within Dubai's broader equine wellness trend, which went on to generate organic social buzz
Luxury skincare products on marble surface
Skincare serum bottle close up

We work with a small number of clients at any one time. Full case study details and client references are available on request.